Step By Step Sales Strategy For B2B Businesses

Go from nothing to a powerful sales program with our sales strategy framework. Proven methodologies to define market research, persona development, sales automation, pipeline creation , team training and more.

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This in Depth Guide Includes:

Step by step advanced market research, persona & job theory templates
Team structure, employee expectation & recruitment guide
Daily method of operations guide
Prospecting strategy outline
Tech stack and automation outline
Sales enablement best practices
Reporting dashboard implementation guide

Frequent Questions

How are you priced?

We are priced by the project. All projects vary in cost due to individual needs. It's our priority to make our expenses as feasible as possible for your organization. We have custom payment plans available to suit your needs.

How long is the standard project?

Typically our projects range from 3-6 months. Project times can go longer if required by your team. Some team's need longer timelines to adapt to the changes, produce deliverables and more.

What are buyer centric sales?

 Buyer-centric sales is an approach to selling that focuses on understanding and meeting the needs of the buyer. It involves shifting the focus from simply pitching products or services to creating a personalized experience for each buyer.

How does buyer-centric sales differ from traditional sales?

In traditional sales, the focus is primarily on the seller's goals and objectives, such as meeting sales targets or promoting specific products. Buyer-centric sales, on the other hand, places the buyer at the center of the process, aiming to understand their unique needs, challenges, and desires.

What are the key principles of buyer-centric sales?

The key principles of buyer-centric sales include:

Understanding the buyer: Taking the time to comprehend the buyer's situation, pain points, and goals.
Personalization: Tailoring the sales approach and solutions to address the buyer's specific needs and preferences.
Building relationships: Establishing trust and rapport with the buyer by demonstrating expertise, empathy, and genuine interest.
Providing value: Offering solutions that align with the buyer's goals and deliver tangible benefits.
Continuous communication: Maintaining an ongoing dialogue with the buyer, even after the sale, to ensure satisfaction and foster long-term relationships.

Can you optimize my CRM?

Yes we work within your CRM to align with the advanced b2b sales processes that we development this typically looks like:

  1. Customized CRM configurations: Tailor your CRM system to meet the specific needs of B2B companies, such as integrating with other B2B tools or customizing sales processes and pipelines.
  2. Advanced data management: Implement advanced data management techniques, including data segmentation, account hierarchies, and lead scoring, to ensure effective lead tracking and sales prioritization.
  3. Advanced reporting and analytics: Utilize advanced reporting and analytics features to gain insights into sales performance, pipeline health, and customer behavior, allowing for data-driven decision-making and strategic planning.
  4. Integration with sales enablement tools: Integrate your CRM with sales enablement tools like content management systems, email automation platforms, or proposal generators to streamline sales processes and enhance efficiency.
  5. Automation and workflows: Leverage advanced automation and workflow capabilities within your CRM to automate repetitive tasks, streamline lead nurturing, and ensure timely follow-ups.
  6. Sales coaching and training: Offer customized training and coaching programs for sales teams to maximize their usage of CRM features and optimize sales processes.
  7. CRM security and compliance: Implement robust security measures to protect sensitive customer data and ensure compliance with relevant regulations, such as GDPR or CCPA.

Who do you typically work with?

We work with primarily B2B companies. The industries within the B2B sect does vary, we've worked with everyone from distribution and manufacturing to SAAS to professional services and everything in between. 

What kind of results can I expect?

Our programs end goal is always to increase revenue for your company. Everything we do focuses on three key factors within your companies sales program: 

1. Sales efficiency to increase booking to close

2. Team collaboration & individual skill development for increased performance/output.

3. Advanced sales processes that prioritize the buyer for more effective closing rates.

Who We Are

We are built off of do-or-die sales and marketing people. You can have confidence our team has been down the road before you and knows the exact way to go.

Need More Personalized Support?

Are you struggling to identify a clear direction to revenue growth in your organization?

Click below to request a call with our leading strategists and CEO. During the call our team will be happy to discuss your goals, current roadblocks and what we’ve seen work for countless business just like yours.

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Set 2 Close helps business owners, sales & operations executives and their teams get the most out of their revenue operations processes. By combining our holistic B2B sales strategies with customized CRM development, Inbound marketing and Customer Success services, our clients gain the boost in sales productivity and efficiency they need to increase company revenues.
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